Cinzia Araia

Andrea Labate for CINZIA ARAIA’s guerrilla marketing

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In today’s online media environment, fashion has fused with technology to create a space in which everything and anyone can happen. Yet isn’t it all beginning to look a bit… predictable? As the choir of influencers grows ever louder, what does it really take to break through the noise? Coinciding with the Paris Fashion Week, Italian footwear designer Cinzia Araia …


New Sony announcements at IBC 2015, pt. I: SONY PXW-FS5

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When this image came out few days ago on Sony’s social channels, hell broke loose. Sony enthusiasts from all around the globe started wondering what the new Sony FS camera will have on board: Luckily enough, here we are few days later with an official announcement: please welcome the brand new Sony PXW-FS5! The camera is surprisingly small, weighing only 830 …